Masterclass meaningful Merken, marketing & media
Based on the book Mediastorm, and in the creative space of Havas Village we create your brand live into something very powerful by creating a new and fresh narrative through Storytelling, Purpose Marketing, Meaningful Brands & Media Reserach, Branded Content and Data Interpretation in this exclusive Masterclass.
Storytelling master Rogier van Kralingen invites the best-in-class partners from the Havas Network to strengthen your brand story, purpose, functional and emotional benefits, add fresh new branded content concepts and create the contours of a precision media strategy both for mass media as well as niche channels.
About Rogier van Kralingen
All sessions will be presented by founder our Havas Communication Chief Rogier van Kralingen from The Whole Story, together with the best experts from Havas Amsterdam. Rogier is an award-winning writer, lecturer, and musician, who has created stories for over two hundred organizations in art, business, charity, and government.
References on lectures and books from TWS
“Absolutely Fantastic” (Johan Cruyff University) / A-rating (SCAD University USA) / Keynote Designyatra Mumbai / Keynote Fintech / “Master in Storytelling” (PostNL) / “Connected” (De Telegraaf) / “Exhilarating” (Frankwatching) / “Grand” (MarketingTribune)/ Masterclasses Erasmus and Nyenrode Universities