Mediastorm - New creativity for these revolutionary times
In a time when the consumer has become a mass producer of content, the elite have lost their monopoly on information, the world is facing crisis after crisis, four-fifths of all brands could disappear without being missed and trust in all institutions has sunk to its lowest point worldwide…
…our media has become a whirlwind of storytelling, woke, influencers, fake news and unending cultural niches.
What on Earth is happening to us?
To survive and thrive in these times, Thijs Muller and Rogier van Kralingen show us in the new book Mediastorm, we need to transform our marketing department into an editorial board to remain interesting and sustainable enough for our target audiences. And to get there, they introduce a new discipline called media-creativity: a deeper form of creation that blends art, culture, content and channels to create more meaningful brands.
Mediastorm is for everyone working in brand, marketing, media, art, design, and entertainment.
So, you too can safely stay in the eye of the media storm.